The amount of time your website takes to load fully impacts your business in more ways than one. First of all, it impacts your website’s SEO which means Google can rank you a lot lower. Secondly, it also affects the experience of your website users.
As per studies, 47% of website users expect a web page to load in 2 seconds whereas 40% of people abandon a website if it takes more than 3 seconds to load. Those are pretty striking numbers. Chances are that you might be losing out on bottom line just because your website is taking those extra few seconds to load.
Here are some strategies to implement to improve page speed of your website.
Reduce the Web Page Size
The size of the web page is usually determined by the amount of media you have on a page and the size of each media. If you have a lot of images on a page, then you need to reduce the image sizes. Instead of using high resolution images you can use them with 200k size for faster load.
Remove Unused Plug-ins
If your website is built in WordPress then chances are that you have a lot of plugins added which you are not utilizing. These plugins increase the weight of the website code. So try to identify the plugins that are not in use and just remove them.
Clean Up the CSS
Every single website has a CSS in the background. However, websites do end up accumulating CSS scripts that are not needed. These scripts continue running in the background without any real need. This can increase the website’s load time. Remove the unwanted scripts and clean up your website’s code.
Use Web Page Cache
A lot of times people who visited your website are likely to return again. For such returning visitors you can reduce the load time by using cache. You can help their machines to remember your website using the cache so that the next time they return, they can load the website directly from the machine’s memory.
Remove Unused Redirects
Many websites use redirects as a way of increasing the engagement of the website visitors. However, this strategy tends to backfire when the URL to which the redirect points is not working. So as a precaution you should remove the unused URLs to avoid such redirects.